Strategic support and creative partnership for brands built with soul.
I work at the intersection of brand, creative direction and content — helping experience led brands design how they look, feel and grow.
brand worlds
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creative direction
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commerce strategy
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brand worlds — creative direction — commerce strategy —
[WHAT I DO]
Caisa Studio works with experience and design-led brands to help them express what makes them special more clearly.
Whether the need is strategic clarity, creative direction or campaign content, the work always begins in the same place.
Understanding what has already been built, what people love about it and how to translate that into a world others can discover, recognise and remember.
brand
strategyBrand Strategy
For brands seeking clarity around what they stand for, who they’re for and how they want to be remembered. Creating the foundations that everything else is built on.
Brand Strategy Session
A focused one-hour session for clarity on brand positioning, content direction or creative approach. The right starting point if you’re not yet sure where to begin.
£250
The Brand World
The foundational engagement. Defining the positioning, narrative and visual world behind the brand, with an optional AI Campaign add-on to bring it to life immediately.
£2,500 | 3-4 weeks
creative
directionThe Content Partnership
Ongoing content strategy and creative direction for brands that need an editorial eye and a more intentional approach to how they show up.
£1,500 per month
The Studio Partnership
An ongoing strategic and creative partnership, bringing together brand strategy, content direction and AI campaigns as one retained relationship. Limited to a small number of clients.
£2,500 per month
Creative + Content Direction.
For brands looking to create a more cohesive and consistent presence across content, campaigns and the wider brand world.
ai
campaignsAI Direction + Campaigns
For brands that need elevated imagery and video without the cost and complexity of traditional production.
AI Campaigns
Campaign-ready AI imagery and video, directed to a clear creative brief. Designed for brands with an existing brand world that want high-quality content with greater flexibility and creative possibility.
From £1,500 | 2 Weeks
Why AI, and why now
I use AI because it lets founder-led brands have the visual presence of a brand with ten times their budget.
But AI without direction produces content that looks like AI. Generic, soulless, instantly forgettable. The thing that makes the output worth using is the same thing that makes any creative work worth using - a clear brief, a developed point of view, and someone who knows what right looks like before they start generating.
That is what I bring. The studio's AI production is downstream of strategy, never a replacement for it.
The Work.
Designing a hospitality brand as an experience-led commerce system.
A brand and commerce concept for slow fragrance.
Launching a lifestyle brand, made to be noticed.
Interested in working together?
I work with founder-led hospitality and lifestyle brands shaping the next stage of how they grow, communicate and connect with people.
If you think we might be a good fit, I’d love to hear more about what you’re building.